Descriptor Details

  • Introduction to Public Relations
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  • 150
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  • 3.0
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  • Uploaded: 10/12/2017 04:44:05 PM PDT

Principles, history and development, and professional practice of modern public relations. Includes concepts of planning and executing effective communication strategies, including message design and distribution, for any organization

  • What is public relations?
  • History of public relations
  • Growth as a profession
  • Career options
  • Campaign planning
  • Publics and target audiences
  • Communication measurement
  • Ethics and legal aspects of public relations
  • Events and promotions
  • Writing news releases
  • Integration and interaction with mainstream media
  • Integration and interaction with social media
  • Case studies

At the conclusion of this course, the student should be able to:

  • Demonstrate knowledge regarding the role and function of contemporary public relations in today’s society and in the global economy
  • Demonstrate knowledge of the history and growth of public relations
  • Demonstrate knowledge of the range of public relations careers available in today’s contemporary practice
  • Demonstrate the basic process of public relations research planning, communication, and evaluation; apply this to various situations
  • Write news releases
  • Define publics and target audiences
  • Formulate effective public relations campaigns; identify multiple strategies. 
  • Analyze legal and ethical situations

Group Work
Critiques; peer critiques
Professional protocol (meeting deadlines, attendance, adherence to ethics)

Wilcox, Dennis. Public Relations: Strategies and Tactics. Allyn & Bacon

Carden, Zapala. Public Relations Writing Worktext: A Practical Guide for the Profession. Routledge

Newsom, Doug et al. Cengage Advantage Books. This is PR: The Realities of Public Relations. Wadsworth Publishing

Lattimore, Dan et al. Public Relations: The Profession and the Practice. McGraw-Hill

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