C-ID Descriptor
Introduction to Public Relations
Descriptor Details
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Introduction to Public Relations
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Not Identified
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150
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3.0
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0000
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Uploaded: 10/12/2017 04:44:05 PM PDT
Principles, history and development, and professional practice of modern public relations. Includes concepts of planning and executing effective communication strategies, including message design and distribution, for any organization
- What is public relations?
- History of public relations
- Growth as a profession
- Career options
- Campaign planning
- Publics and target audiences
- Communication measurement
- Ethics and legal aspects of public relations
- Events and promotions
- Writing news releases
- Integration and interaction with mainstream media
- Integration and interaction with social media
- Case studies
At the conclusion of this course, the student should be able to:
- Demonstrate knowledge regarding the role and function of contemporary public relations in today’s society and in the global economy
- Demonstrate knowledge of the history and growth of public relations
- Demonstrate knowledge of the range of public relations careers available in today’s contemporary practice
- Demonstrate the basic process of public relations research planning, communication, and evaluation; apply this to various situations
- Write news releases
- Define publics and target audiences
- Formulate effective public relations campaigns; identify multiple strategies.
- Analyze legal and ethical situations
Quizzes/Exams
Projects
Group Work
Critiques; peer critiques
Professional protocol (meeting deadlines, attendance, adherence to ethics)
Wilcox, Dennis. Public Relations: Strategies and Tactics. Allyn & Bacon
Carden, Zapala. Public Relations Writing Worktext: A Practical Guide for the Profession. Routledge
Newsom, Doug et al. Cengage Advantage Books. This is PR: The Realities of Public Relations. Wadsworth Publishing
Lattimore, Dan et al. Public Relations: The Profession and the Practice. McGraw-Hill
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