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Introduction to Mass Communications
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100
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3.0
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Uploaded: 10/12/2017 04:44:05 PM PDT
Survey of mass communication and the interrelationships of media with society including history, structure and trends in a digital age. Discussion of theories and effects, economics, technology, law and ethics, global media, media literacy, and social issues, including gender and cultural diversity.
- Mass media structures
- History of individual media
- Media issues, economics and trends
- Societal and cultural relationships with the media
- Media literacy
- Media effects
- Legal issues involving media
- Global media
At the conclusion of this course, the student should be able to:
- Evalute the role, power and influence of the mass media
- Recognize the influence and role of technology in affecting mass media content and the impact it has on society
- Develop critical thinking skills to analyze media’s influence
- Identify the major mass media
- Understand the development/history of the mass media in the United States
- Describe roles of the mass media in society and society's relationship with the media
- Define the five freedoms of the first amendment
- Demonstrate a general understanding of legal responsibilities of the mass media, including areas of libel, privacy, pornography, copyright and freedom of information
- Understand global media trends
Quizzes/Exams
Short writing assignments
Research Projects
Critiques and peer review
Rodman, George. Mass Media in a Changing World, McGraw Hill
Vivian, John, Media of Mass Communication, Allyn & Bacon.
Baran, Stanley. Introduction to Mass Communication: Media Literacy and Culture, McGraw-Hill
Biagi, Shirley. Media/Impact, Wadsworth Publishing
Pavilik, John et al. Converging Media: A New Introduction to Mass Media, Oxford University Press
Campbell, Richard et al. Media Essentials: A Brief Introduction, Bedford/St. Martin’s
Media Education Foundation and the Center for News Literacy at Stony Brook University offer a large list of sources for this course
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